As a full service research firm, we have advanced skill set and proven capabilities in some ancillary however indispensable areas like Survey programming and Hosting, Data Analysis and Data Processing, Data Coding, Transcriptions, Translations etc. Our in-house capabilities partnered with global network of multiple agencies make us even richer in knowledge and experience. Some of such services along with highlights our capabilities are listed below

1. Survey Programming & Hosting

We have advanced programming expertise on following platforms with hosting facility.

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  • Confirmit
  • Dimensions
  • Kinesis
  • Qualtrics
  • Microsoft

Here are some of the key features our programming team has successfully handled in our past engagements -

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  • Question/attribute randomization
  • Complex skip patterns
  • Maxdiff/Conjoint
  • Nested loops
  • Coding (Open ended/close ended)
  • Standard question types - single select, multi select, numeric, grids, open text
  • Sum up/ percentage calculations
  • Ranking questions
  • Tables
  • Image Based questions
  • Numeric and grid sliders
  • Normal, multi, split and 3D grids
  • Multimedia support

Quota management and real-time reporting
Multi-format data download


2. Data Processing

We provide high quality data processing services to our clients. We have expertise in tools such as SPSS, SAS, Quantum, Wincross, Microsoft Excel and Access and can handle high volumes of raw data and complex techniques. Our offerings include -

Data Cleaning

Coding unstructured open-ended survey data

  • Checking data integrity
  • Identifying and fixing inconsistent and redundant data
  • Handling trackers and concept tests
  • Other data quality checks that include survey logic, speedsters, straight liners, de-duplication, trap checks and other custom checks


Creating high quality tabs using data from various formats like ASCII, Excel, SPSS or any other custom format
Delivering high quality tabs in multiple formats like Word, Excel, PDF, CSV, any other custom format
Means, medians and standard deviations
Variable distribution showing percentages, cumulative percentages and numerous descriptive statistics

Charting and Reporting
We cater to your manual as well as automated charting needs by building, designing and populating reports with your data or existing template. We can deliver real –time custom reports such as -

  • Executive Dashboards
  • Scorecards
  • Smart and interactive Interfaces
  • Basic analysis
  • Filters on key metrics or specific questions
  • Power Point, Excel & Word reports

3. Data Analytics -

We help our clients take effective C-level decisions by leveraging various data and analytical methods. The volume of potentially valuable data has grown exponentially in recent years and it important for businesses to harness and exploit it to make informed decisions. Our analytics division consists of seasoned professionals equipped with domain expertise and statistical acumen requisite for sophisticated analytics domain.

Post the initial stages of Data collection and processing, we begin the survey analytics and predictive analytics which includes analysis & visualization, predictive modeling, decision support etc.

Some of the analytics techniques that we use are –

  • Clustering
  • Conjoint analysis and choice modeling
  • Customer value analysis
  • Factor analysis
  • Perceptual mapping
  • Price analyses
  • Segmentation analysis
  • Simulations
  • Structured equation modeling
  • Brand effectiveness analysis
  • Sales / marketing campaign effectiveness

In addition to the aforementioned services, we also provide robust project management, translation, transcription and any other services that may be required for your custom research requirements.