SPECTRUM OF SERVICES

We provide end to end custom research solutions such as Data Collection, Business and Consumer Research, Online panel and community and the entire gamut of other ancillary services such as Survey Programming, Translations, Data Processing, Analysis, Report Writing, Lead generation etc.

MARKET RESEARCH :-

Our market research group provides high quality data collection along with other ancillary services to some of the largest industry analyst firms and boutique market research firms by virtue of one of the best in-house teams and partner networks.

BUSINESS RESEARCH

We provide the end-to-end business research solutions to research and consulting establishments by leveraging our domain expertise and wide access to databases. We have a proven track record in application of combination of business and market research methodologies to provide highly useful results.

ONLINE RESEARCH :-

With the advent and well – established relevance of online methodology, it has become indispensable for market research companies to embrace it fully. With this thought in mind, we developed our online data collection tool e-NGAGE+.

ANCILLARY SERVICES

Market Mirror prides itself on being a one stop shop for all the Research requirements. With a combination of our skill set and experience, we prove to be a successful partner for our clients in variety of support and back-end services in addition to the core research.

Our CATI Capabilities

Telephonic Interviews

▪ Well trained and experienced 40+ callers with WFH set-up with expertise in interviewing professionals.

▪ Technologically advanced CATI Infrastructure (Call recording facility).

▪ Stringent Quality Assurance Norms.

▪ Catering both B2B and B2C markets.

Languages

English
Hindi
Marathi
Tamil
Telugu
Kannada
Malayalam
Bengali

Consumers Interviewed

Automotive
FMCG
HNIs
E-Commerce
Consumer Durables
IT Decision Makers
CEOs/CFOs/COOs

Our Strengths

Real time feedback of surveys
Support from CATI to web
Central Dialers for effective sample management
Quick TAT
Faster Deliverable
Regional level QC Checks for Regional Language Questionnaire

Online Capabilities – Panel

▪ Verification - Panelist are carefully selected and reviewed to engage with the panel.

▪ Representation - It is ensured to have a good representation among the Internet users across the countries.

▪ Double Opt-in Verification - To ensure that the right respondent fills up the survey followed with mobile numbers and emails.

▪ Referrals - An apposite way of recruitment although the panelist has to undergo series of quality checks.

▪ Interviewing using the online panel has become the need for every MR firm for the data collection keeping in mind the growing internet users across the globe.

▪ The processes involved in Panel management covers - recruitment, engagement, sampling and incentive management –irrespective to markets for any panel size.

Key Countries

India
Hong kong
Indonesia
Japan
Malaysia
Philippines
Singapore
South Korea
Taiwan
Thailand
Vietnam

Offline - Capabilities

▪ PAPI/CAPI Interviews, FGDs, IDIs.

▪ Strong field force with immense category experience.

▪ Usage of tablets for administrating the interviews.

▪ Stringent Quality measures.

We have our in-house operations team catering to clients requirements and have a strong regional presence

We have a strong recruitment team catering to clients from all sectors

Our Foot print : Key offices

India
Mumbai
Delhi
Lucknow
Bangalore
Kolkata
Hyderabad

Our Regional Languages
Translation (DTP) Capabilities.

▪ Well trained and highly experienced 30+ Regional Language Translators with WFH set-up & expertise in MR tool.

▪ Systematically advanced Questionnaire Translation Facility.

▪ Stringent Quality Assurance Norms.

▪ Catering in Unicode, MS Words & All other formats & Fonts.

Shore up to Start-ups

▪ SWOT analysis in indentifying the existing Strengths, Weakness, Opportunities and Threats and in turn glean to understand the market characteristics appositely.

▪ Competitive analysis facilitate in identifying gaps in the market, develop new products and services, uncover market trends, selling pattern more effectively with precise anecdotes.

▪ Concept testing vastly fruitful in comprehending the receptiveness of the designed product.

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Competitive Analysis

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