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Life in Lockdown – COVID19 Survey

Market Mirror Research Solutions recently conducted a small survey online primarily to understand the activities engaged ever since the lockdown has taken place keeping in mind the outbreak of corona virus (COVID19).

Survey conducted across PAN India with 250 respondents using Online medium and specifically covering key metros .

35% 65%

Research Findings Life in Lockdown – Experiencing Lockdown

At an overall level the citizens of India are enjoying the lockdown and is not biased by gender; hardly any proportion of individuals have expressed aversion for the lockdown.
The lower and the higher age group set of individuals are fed up being at home and are desperately waiting for the lockdown to be lifted so that they can enjoy their freedom.

Research Findings Life in Lockdown – List of activities betrothed into...

Mobile usage and watching TV emerge as key activities while in lockdown followed with connecting with friends, good sleep and music.
Females are more inclined towards cleaning and setting up things tidily, enhancing culinary skills followed with pampering herself in being beautiful

Top 5
activities


Mobile usage 81%

Watching TV 71%

Reconnecting with old friends 81%

Sleep well 51%

Play/Listen to Music 51%

Other activities

  1. Discussion with family members
  2. Helping the homemaker
  3. Reading
  4. Reading
  5. Cleaning and setting up things tidily (wardrobe etc.)
  1. Planning for new trips
  2. Pasting old memories snaps / going thru albums
  3. Indoor work-out
  4. Playing with Kids
  5. Learning new online courses
  1. Enhancing culinary skills
  2. Preparing list of stocks getting thinner
  3. Pampering to be beautiful

Research Findings Life in Lockdown – Social Media involvement

Engagement levels with the social networking activities has noticeably shown an increase ever since the lockdown has taken place.

  1. Enhancing culinary skills
  2. Preparing list of stocks getting thinner
  3. Pampering to be beautiful

Research Findings Life in Lockdown – TV viewership and OTT programs

Engagement levels with the social networking activities has noticeably shown an increase ever since the lockdown has taken place.

TV viewing habits has marginally increased in comparison to OTT at an overall level and has been primarily influenced by males.

TV viewership V/s OTT Programs
Top 2 scores Mid Score Top 2 scores
Overall
(38%) 		(40%)
(22%)
Males(51%) (28%) (21%)
Females(15%) (60%) (25%)

Nearly half of the consumers have witnessed surge in the time spent on OTT ever since the lockdown.

Time spent on OTT in lockdown V/s Prior lockdown

Netflix emerges as the favorite streaming service provider followed closely by Amazon prime and Hotstar.

Subscribed/renewed to OTT platforms in lockdown
  1. NETFLIX(43%)
  2. AMAZON PRIME (38%)
  3. HOTSTRA (34%)
  4. MXPLAYER (17%)
  5. VOOT (14%)
  6. JIO TV (13%)

Research Findings Life in Lockdown – Health Related

Close to 80% of the consumers have downloaded the Aarogya Setu App in their mobiles and this depicts an encouraging scenario focusing on health aspects.

Installing Aarogya Setu App

Nearly 70% of the consumers regularly do exercises which is a good sign to stay healthy and stay fit.

Work out

Research FindingsLife in Lockdown –Branded V/s Local products

Almost all the consumers have purchased local products due to non availability of branded products in the lockdown situation.

Purchase of Local and Branded products

Nearly half of the consumers would continue to buy the local products post lockdown basis the availability.

Intention to continue using Local products